Traditional media such as newspapers, radio, and television are still important promotional avenues for reaching a wider audience, establishing credibility, promoting specific events, and reaching typically older members of the community.
Print Media, Television and Radio
Develop a relationship with your local journalists, your local papers, your local channels. You might even have someone at your club that’s involved or knows someone involved in Media. This kind of media is about getting the word out, everyone loves a good story. Find a good story to share.
News Media want a good story. Stories get clicks, views and ad revenue. Otherwise if you’ve got a new initiative that ticks boxes – anything inclusive or innovative for example. A good story might be about the club, player or family overcoming odds. An outstanding example of respect on and off the field. Success stories. Anything ‘feel-good’ is likely to get traction. If you approach a journalist with a story in mind, they’re more likely to take the work on.
Radio. Most people will have the radio on while they’re in the car. Not everyone has moved to Spotify or Apple Music yet, not everyone. Radio is not great in the sense that a driver is not likely to retain the information, so keep it simple, or hope that there are interested passengers.
Signs, Billboards and Flyers
Signage can be versatile or fixed. Fixed signage might form an entrance to your park, or along the edge of your park or facility that backs onto a road or community facility. Versatile signage should be movable, partner with the council or another community group to display this kind of signage in the community.
Signage that backs onto a state government controlled road requires extra permissions than a council controlled road. Talk to your councillor or local MPs for more information on your area.
Goa offer discounted or free advertising for community organisations. goa operate a number of sites across Queensland in a variety of different formats. https://www.goa.com.au/about-us/community/
Flyers, Brochures and Posters
Flyers and Brochures should only really be used if you have a booth somewhere. Otherwise flyers or brochures can be centrally located, at a council facility or in a sporting complex or an information centre for the area.
Letter box dropping flyers and brochures just isn’t as effective as it once was.
Posters are similar, they should be located in a high-traffic place. You might have an A4 poster on a noticeboard at your local supermarkets. You might use corflute posters to attach to fencing (with permission) at local schools or community facilities.