Recruitment
Your recruitment season sets the tone for your season's success. Plan, execute and evaluate.SOUTH EAST QUEENSLAND RECRUITMENT SEASON
Calling all South East Queensland clubs. Did you know you’re entitled to five school clinics, courtesy of Baseball Queensland?
Join us at our upcoming online information night to find out how you can access these sessions, leverage local schools to promote your club, host come-and-try sessions and boost your registrations.
Date: Wednesday 17 June
Time: 6:30 pm
Location: Online via Microsoft Teams
Frequently Asked Questions
What Does recruitment in south east Queensland Look like?
Every affiliated club in the South East Queensland Region is entitled to five school clinics hosted by Baseball Queensland. Baseball Queensland development officers will run in school clinics and promote your club as a participation pathway.
Why run our recruitment at schools?
School clinics continue to be one of the strongest drivers of club membership growth, so now is the time for both new and existing clubs to start planning their recruitment activity for the season ahead.
Which schools do we go to?
Clubs are responsible for organising the schools and confirming the details with the team at Baseball Queensland. We suggest reaching out to schools in your local area to find out if they are interested.
My Club is in North Queensland. How do we get these sessions?
Recruitment in North Queensland looks a bit different. Prior to your winter season, the Game Development officers will do a roadshow across the region.
Can we offer more than five sessions?
Baseball Queensland offers five days of free development officer delivered clinics each year. Additional clinics can be run for clubs for $270 incl GST per day.
New programs
BUDDY LEAGUE
Baseball Queensland’s new 3-5 year-old format, opening the sport to 3-4 year olds and creating a stronger pathway to T-Ball and Minor League.
CHILDCARE PROGRAMS
All new offering for clubs and childcare centres. Launched thanks to the Play our Way grant fund, the program focuses on basic motor skills through a baseball lense. Great opportunity to feed into Buddy League!
Contact [email protected] to find out more and organise your local program!
GIrls AFTERSCHOOL PROGRAMS
All new free offering for clubs and schools. Our Play our Way funded program that introduces baseball in a multi-week after school program!
Contact [email protected] to find out more and organise your local program!
Recruitment Manual
As part of the recruitment process, clubs are asked to appoint a Recruitment Coordinator. The Coordinator is your Recruitment Officer, their responsibilities are laid out in the manual linked below.
Send your completed manual to Game Development ([email protected]) and Club Support ([email protected]) to ensure that we can support your club to deliver on its recruitment goals.
Templates and other supporting documents can be found below.
Resources
SPORTING SCHOOLS
Sporting Schools clinics are paid for under an Australian Government program, clubs can encourage their local schools to apply for sessions during their recruitment period to increase the number of clinics or schools seen by the club. These are separate to the Baseball Queensland delivered clinics.
Play On! Vouchers
PlayOn! vouchers are an easy way to reduce the barrier to entry for new players.
Parents, carers or guardians can apply for a voucher valued up to $200 for their child, which can be used towards sport and active recreation membership, registration or participation fees with registered activity providers.
There is a limit of 1 voucher per child per calendar year.
Advertising and Community Engagement
Shopping Centre Displays or Information Stands
Approach local shopping centres to setup an information table/stand in a high traffic area.
Staffed by members in club uniforms, all ages, sizes, genders. Demonstrate that your club is for everyone.
Build a list of people to contact, and push everyone towards attending your next Come and Try day.
News Media
Present a story about your club, a team, your players. A “human interest” story.
The media typically only pick up stories that evoke emotion in the reader/viewer.
Radio ads also need to stand out and lead directly to a conversion event. i.e. a Come and Try day. You don’t want radio ads to be for something happening in 2 weeks, no one will remember. Radio is for more immediate call to actions. “This weekend @” “Come and Try tonight/tomorrow @”
View the Traditional Media page for more information.
Engage your local Politicians
Politicians with active social media presences are usually happy to post about your club, it can be included in their EDMs or a post on their websites.
Politicians at all levels, council, state and federal can usually provide support in some capacity to your club. Whether it be adveritising or sponsorship. Make sure to build those connections, with both the sitting and oposition members.
Markets, Fairs, Fetes, Festivals and Sports Days
Every community has their own local events, whether it’s a farmers market or the local school hosting a fair or sports carnival.
Approach local events, organise to hold stalls – purely informational or host an activity.
You could use a radar and test peoples throwing velocity. Organise an inflatable batting cage, test throwing accuracy. Organise a prize for the fastest throw throughout the day – create a contact list and encourage people to attend a come and try day.
There are plenty of ideas, from a simple table with banners and information to a full setup with activities. Do what you can. Stand out.
Linking with Universities
QUT, UQ and Griffith have all entered teams into the SQWBL.
Universities concentrate an extremely large number of people across a variety of stages of life. Start a discussion with your local universities sporting department, develop a working partnership, work towards attending uni events throughout the teaching period.
See if they will advertise your club leading into the season.
There is a lot of potential with universities – they might have students willing to umpire, score, play, do photography or live streaming, content production. The possibilities are endless because of the concentration of disciplines and ages.
Social Media Marketing
Your facebook and instagram pages won’t organically reach people unless you can get all of your members to share your posts. (organic meaning free) You will need to start doing paid advertising.
Run these in the lead up to your season and whenever you need extras. (i.e. Womens, T-Ball, etc.)
View the Social Media page for more information, or use the Paid Ads Guide linked towards the top of this page!
Conversion Events
Come and Try Days
The standard.
The first impression is everything. Make sure you, your facilities and your field are presentable. Have engaging, outgoing and fun people representing your club and demonstrate the level of care, community and fun available at your club.
Run stations with drills, do skills tests, have a game of Baseball5.
Pre-Season Carnivals and Competitions
North QLD do this well, in 2023 Townsville hosted a Baseball Carnival, this featured Aussie T-Ball, Baseball5 and Skill Drills at their Jabiru Park facility.
They also do pre-season games, it allows teams to start working together and coaches to start learning where their players excel.
This can also be a good introduction for new players to understand how the game works and what they can expect.
For Schools
Book an Equipment Kit or Inflatable Tunnel
Alternative Diamond Sports
Social Media Marketing